Mapping your message to the world
I like to write about people, the places they live and the things with which they choose to surround themselves. Here are some of my favorite pieces that made it into Article.
In 2019, as Charlie’s Acres prepared to welcome visitors for the first time, I created the sanctuary’s inaugural informational booklet. At that time, the sanctuary was still in its early stages, with its primary program being a volunteer initiative. The booklet aimed to provide an engaging introduction to Charlie’s Acres, its mission, the rescued animal …
To enhance the visitor experience at Charlie’s Acres, I designed pathway signs that complemented the guided tours. These signs highlighted key takeaways at each station, provided additional information not always covered in tours, and encouraged further conversation and inquiry. While most visitors experienced guided tours, these signs proved invaluable during larger events where guests could …
I developed the life-size “The Humane Myth” floor display to work alongside the visitor center signs. This interactive exhibit asks visitors if they could live comfortably in the space provided, demonstrating the space allocated to farmed animals under certified humane standards. This display was printed as two vinyl stickers. The floor display in place along …
Charlie’s Acres Farm Animal Sanctuary was invited to participate in Airbnb’s launch of Virtual Experiences in April 2020 in response to the COVID-19 lockdown. I wrote the program and served as the lead host, providing virtual tours that connected people during social distancing. Due to the program’s overwhelming success, I trained and hired additional tour …
Building off the concept of goat yoga, I created Sheep Meditation as a slower, animal-assisted healing experience at Charlie’s Acres Farm Animal Sanctuary. This program offered a peaceful environment where guests connected with rescued sheep—some from traumatic backgrounds—through guided meditation with local meditation leaders, Bob and Amelia from Paradigm Shift. Set to the soothing sounds …
I launched the Plant-Based Picnic Tour to offer a luxurious vegan experience in California’s wine country, popular with Bay Area tourists and local corporate teams alike. Hosted on platforms like Airbnb Experiences, this program included a sanctuary tour—introducing guests to rescued farm animals and their stories—followed by a curated vegan picnic featuring regional cheese, charcuterie, …
I developed the Virtual Class Pet Program to provide a humane alternative to traditional classroom pets, inspired by Brewster, a rooster who was mistreated after being part of a classroom project. This program protects animals from the overwhelming environment of busy classrooms and offers a safe, inclusive way for kids to learn about animals, regardless …